University project for Branding class. Promotional branding campaign for Dunkin Donuts’ anniversary. The redesigned logo references an older company logo from the 1960’s. Since the main product of the company is the coffee, it is ideal that the logo reflects so. By being in the center of the circular logo, like a bulls-eye, the design reflects the idea that consumers go to Dunkin’ Donuts locations for the donuts, but stay for the coffee.
Software: Adobe Photoshop for mock ups and artwork. Adobe Illustrator for logo design, branding specifications, and vector brand pattern.
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